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Tiffany Lai
Tiffany Lai's profile covers FUTUREMODE, Web3 marketing, GTM strategy, partnerships, events, and ecosystem growth.
India
About
Tiffany Lai is an emerging technology marketing and GTM leader, conference founder, and ecosystem strategist working across AI, Web3, digital assets, and technology communities. She is the Founder and Director of FUTUREMODE, which evolved from Taipei Blockchain Week. She is also part of the founding marketing team at Ratio and a Partner at Onboard. Previously, she held roles at Ava Labs and 0G Labs across growth, partnerships, marketing, and events. Her areas of expertise include go-to-market strategy, brand development, partnerships, ecosystem growth, international marketing, and event production. Quick Facts About Tiffany Lai: Field Details Full Name Tiffany Lai Current Position Founder and Director, FUTUREMODE Current Role Founding Team / Marketing, Ratio Current Role Partner, Onboard Location San Francisco Bay Area Focus Areas GTM, marketing, ecosystem growth, partnerships, events Industries AI, Web3, blockchain, digital assets, fintech, SaaS, gaming Education B.A. in Communication, University of Southern California Career Overview of Tiffany Lai: Lai began her career in marketing and account management with firms such as OgilvyOne Worldwide, JWT, MRM//McCann, and 4B STUDIOS. She later moved into brand and event roles at Cohesity and Apple, where she worked on product launch events. Her career then expanded into gaming and Web3 through Elex and Ava Labs. At Ava Labs, she worked across marketing operations, NFTs, art and culture, enterprise, and APAC growth. She later led ecosystem and partnership work at 0G Labs and Irys, while advising Datagram on GTM strategy. Alongside these roles, she built Taipei Blockchain Week, which evolved into FUTUREMODE in 2026. Career Timeline: Year Career Development 2019–2021 Senior Creative Brand Manager, Cohesity: Worked on brand refresh, project management, and company-wide tool adoption. 2021–2022 Project Manager, Events, Apple: Worked with a six-person production team on Apple product launch events. 2021–2023 Head of Marketing, Elex: Managed global marketing and supported The Walking Dead: Survivors. 2022–2023 Founding Member / Conference Lead, BuZhiDAO: Led contributors across 12 teams in organizing Taipei Blockchain Week, with more than 5,000 attendees and 500 developers. 2022–2024 Ava Labs: Held roles across marketing operations, NFT and art growth, and ecosystem initiatives covering enterprise and APAC. 2023–Present Conference Founder and Lead, Taipei Blockchain Week: Built the Taiwan-focused Web3 conference and community platform. Jun 2024–Mar 2025 VP of Ecosystem and Partnerships, 0G Labs: Worked on ecosystem partnerships, GTM, TGE strategy, events, branding, and narrative development. Mar–Oct 2025 VP of Ecosystem and Partnerships, Irys: Focused on ecosystem and partnership development. Mar–Nov 2025 Advisor / Fractional CMO, Datagram: Worked on GTM strategy and strategic planning. Nov 2025–Present Founding Team / Marketing, Ratio: Focused on GTM and campaign strategy. Jan 2026–Present Founder and Director, FUTUREMODE: Leads the evolution of Taipei Blockchain Week into a broader emerging technology and culture platform.
Experience
Other
FUTUREMODE
Jan 2026 to Present
Conference Founder & Director
Other
Ratio
Nov 2025 to Present
Founding Team/Marketing
Other
Irys
Mar 2025 to Oct 2025
VP of Ecosystem & Partnerships
Other
Datagram
Mar 2025 to Nov 2025
Advisor/Fractional CMO
Other
Ava Labs
Nov 2023 to Jun 2024
Head of Ecosystem Growth, NFT/Enterprise/APAC
Other
Ava Labs
Feb 2022 to Nov 2023
Head of Growth, NFTs Art and Culture
Other
Apple.
Jan 2021 to Jan 2022
Project Manager, Events
Other
Elex
Jan 2021 to Jan 2023
Head of Marketing
Other
Cohesity
Jan 2019 to Jan 2021
Senior Creative Brand Manager
Other
4B STUDIOS INC
Jan 2016 to Jan 2019
Marketing Director & Brand Lead
Other
MRM//McCann
Jan 2015 to Jan 2016
Senior Digital Account Executive
Other
0G Labs
Jun 2014 to Mar 2025
VP of Ecosystem and Partnerships
Other
JWT
Jan 2013 to Jan 2015
Account Executive
Other
OgilvyOne Worldwide
Jan 2012 to Jan 2013
Account Executive
FAQs
- Tiffany Lai is an emerging technology marketing and GTM leader, conference founder, and ecosystem strategist. She is the Founder and Director of FUTUREMODE.