Mario Nawfal

About

Mario Nawfal is an entrepreneur, investor, and media founder based in Dubai, United Arab Emirates. He is currently the Founder of New Media Inc., a global creator media company focused on creator partnerships, original content, strategic media placements, and large-scale distribution. He also leads ventures spanning blockchain, emerging technology, media, strategic marketing, and business growth. Through IBC Group, he works with blockchain, AI, and emerging technology companies across investment, advisory, fundraising, tokenomics, marketing, PR, and community building. His work also includes building media and creator networks designed to connect businesses, founders, and public figures with relevant audiences. Quick Facts about Mario Nawfal: Field Details Full Name Mario Nawfal Current Position Founder Current Company New Media Inc. Location Dubai, United Arab Emirates Previous Leadership Roles Founder at Attention Company, IBC Group, Froothie, and Optimum Appliances Previous Companies / Ventures Attention Company, IBC Group, Froothie, Optimum Appliances Education Monash University Degree / Field Banking and Finance Entrepreneurial Experience Founded businesses across consumer products, blockchain consulting, venture investment, and media Years of Experience At least 13 years based on the listed professional history beginning in 2013 Portfolio / Venture Activity IBC Group states that it has supported and scaled 700+ portfolio companies and deployed $200M+ across Web3 and emerging technology ventures Professional Certifications Not provided in the source Net Worth $130M Career Overview of Mario Nawfal: Nawfal's career journey includes entrepreneurship, consumer goods, blockchain consulting, venture capital, media, and creator media companies. Nawfal is the founder of Froothie and Optimum Appliances that were created in 2013 which involves creating businesses within the health and wellness industry and kitchen appliance sectors. In 2017, he founded IBC Group and ventured further into blockchain technology, artificial intelligence, investment, advisory, and emerging tech sectors. He then went ahead to form Attention Company, which is focused on media, marketing, venture acceleration, and communications. Career Timeline: Year Career Details 2013 Founder / Froothie: Founder of Froothie, a worldwide health and wellness brand. 2013 Founder / Optimum Appliances: Founder of Optimum Appliances, working on kitchen appliances like blenders and cold-press juicers. 2017 Founder / IBC Group - International Blockchain Consulting: Founder of IBC Group, working with blockchain, AI, and emerging tech companies in investment, consulting, fundraising, tokenomics, marketing, PR, and community. 2023 Founder / Attention Company: Founder of Attention Company, a media, marketing, and communications platform for entrepreneurs and tech companies. 2023 Founder / The Roundtable Show: Founder of The Roundtable Show, a media and interviews show that is linked to Attention Company. 2026 Founder / New Media Inc.: Founder of New Media Inc., a global creator media company focusing on creator relationships, original content, media placements, and mass distribution.

Experience

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  Founder

  New Media Inc.

  Jul 2026 to Present

  Leads a creator media company focused on partnerships, content, media placements, and audience growth.

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  Founder

  IBC Group Ventures

  Jul 2017 to Present

  Leads investment, advisory, fundraising, marketing, PR, and growth initiatives for Web3 companies.

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  Founder

  Optimum Appliances

  Jan 2013 to Present

  Leads the development and growth of innovative kitchen appliance products and the Optimum brand.

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  Founder

  Froothie

  Jan 2013 to Present

  Leads the global health and wellness brand, overseeing business growth, products, and strategic direction.

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  Founder

  Attention Company

  Jul 1905 to Present

  Leads media, marketing, venture acceleration, and communications initiatives for founders and brands.

FAQs