Steven Brita
Steven Brita's profile covering his Fox News career, digital marketing expertise, leadership roles, & career milestones.
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About
Steven Brita is a digital marketing executive focused on growth marketing, digital strategy, customer acquisition, and lifecycle management. He currently serves as SVP, Digital Customer Acquisition and Engagement at Fox News, where his work has included digital programs spanning streaming, eCommerce, CRM, SEO, social media, and first-party data collection. He has gained experience in both well-established companies and startups, but specifically in the development of digital campaigns and teams. Experience at other companies, including WWE, Great Value Vacations, Atlantic Coast Brands, and Guthy|Renker, has given him expertise in digital marketing, eCommerce, customer engagement, and direct-to-consumer strategy. Quick Facts about Steven Brita: Field Details Full Name Steven Brita Current Position SVP, Digital Customer Acquisition and Engagement Current Company Fox News Location Garden City, New York, United States Previous Leadership Roles Chief Marketing Officer; SVP Marketing - Online Network; GM, eCommerce and Digital Strategy; VP Marketing Previous Companies Great Value Vacations, WWE, Atlantic Coast Brands, Guthy Education MBA, Marketing and Information Technology; MA, English Language and Literature/Letters University Fordham Gabelli School of Business; Providence College MBA Fordham Gabelli School of Business, Marketing and Information Technology, 2000-2003 Career Overview of Steven Brita: Brita's career journey includes various roles as a senior marketer and strategist within media, entertainment, travel, consumer goods, and eCommerce industries. His career path started when he built his experience as a digital marketer at Guthy|Renker, from where he joined Atlantic Coast Brands and became the director of eCommerce and digital strategies. Later, at WWE, he took on a role as a senior marketer while working on the WWE Network streaming platform. After that, he worked as the Chief Marketing Officer at Great Value Vacations until he joined Fox News in 2018. Career Timeline: Year Career Experience Aug 1997-May 2003 VP, eCommerce, Bookspan (Bertelsmann): Served as the initial management hire to build the eCommerce team. Jun 2003-Jun 2007 SVP, Business Management and CRM, Bookspan - Bertelsmann: Led the transition from legacy strategies to digital marketing efforts, held P/L ownership of $550 million, and managed partnerships and new business ventures. Jul 2007-Jul 2009 Sr. Director, Digital Media and Strategic Development, Publishers Clearing House: Executed the rebranding of PCH online, built the PCH Online Network, and managed online customer acquisition and business development efforts. Jul 2009-Dec 2010 VP Marketing, Guthy|Renker: Helped brands including Proactiv, Wen, and Meaningful Beauty build online social and web-based retention and product customization tools. Jan 2011-Oct 2014 GM, eCommerce and Digital Strategy, Atlantic Coast Brands: Created and executed the digital marketing strategy to reduce dependency on DRTV advertising. Oct 2014-Dec 2016 SVP Marketing - Online Network, WWE: Launched and scaled the WWE Network streaming subscription service. Feb 2017-Jul 2018 Chief Marketing Officer, Great Value Vacations: Built a team and marketing program focused on selling vacations directly to consumers. Jun 2018-Present SVP, Digital Customer Acquisition and Engagement, Fox News: Launched and scaled Fox Nation streaming service, eCommerce, CRM, SEO, social media, and first-party data collection and registration.
Experience
Chief Marketing Officer
Great Value Vacations
Feb 2017 to Jul 2018
Chief Marketing Officer
Other
WWE
Oct 2014 to Dec 2016
SVP Marketing - Online Network
Other
Atlantic Coast Brands
Jan 2011 to Oct 2014
GM, eCommerce and Digital Strategy
Other
Guthy|Renker
Jul 2009 to Dec 2010
VP Marketing
Other
Publishers Clearing House
Jul 2007 to Jul 2009
Sr. Director, Digital Media and Strategic Development
Other
Bookspan, LLC
Jun 2003 to Jun 2007
SVP, Business Management and CRM
FAQs
- Steven Brita is an executive in digital marketing at Fox News. He is in the position of SVP, Digital Customer Acquisition and Engagement. He specializes in digital marketing, growth marketing, customer acquisition, customer relationship management, eCommerce, SEO, and lifecycle marketing.