Shao Wei

About

Shao Wei is a Global Growth Expert in the Cryptocurrency Sector and is presently working as the Head of Global Growth at Pionex Global. His areas of expertise include global market expansion, GTM strategy, user acquisition, KOL partnerships, affiliate marketing, community building, and business development in various geographic locations. With experience in both crypto trading platforms and growth marketing, Shao Wei uses his local market understanding along with product-led growth strategies to increase exchange adoption and regional footprint. Quick Facts About Shao Wei: Field Details Full Name Shao Wei Current Position Head of Global Growth Company Pionex Global Industry Cryptocurrency, Blockchain, Financial Technology Specialization Global Growth, Market Expansion, GTM Strategy, User Acquisition Key Expertise KOL Marketing, Affiliate Marketing, Community Growth, Business Development Current Location Dubai, United Arab Emirates Previous Company BitUniverse Crypto Industry Experience Since 2018 Current Company Tenure Pionex Global since 2019 Education Master's and Bachelor's degrees in Mechanical Engineering Master's Institution National Tsing Hua University Bachelor's Institution National Tsing Hua University Regional Markets Europe, LATAM, CIS, Middle East, Taiwan, and other international markets Career Overview of Shao Wei: Wei Shao has developed a career in the sphere of growth and market development in the crypto industry, rising from the role of growth marketing specialist at BitUniverse to regional and international market positions at Pionex. His professional specialization has expanded from user acquisition and community building to developing systems for sustainable growth in the international market. With Pionex, Wei has been involved in many aspects of the company’s growth in the market, including market entry and influencer programs. Timeline & Career Highlights: Year Career Milestone 2018 Joined BitUniverse – Began his cryptocurrency career as Growth Marketing Manager, focusing on user acquisition and market development for its crypto portfolio and trading platform. 2019 Joined Pionex – Became Regional Growth Lead, initially concentrating on the Taiwan market through user acquisition, community education, and local partnerships. 2019–2021 Expanded Taiwan Growth Operations – Built relationships with 100+ affiliates and organized 300+ educational meetups for retail investors. 2021 Became Head of Global Growth – Took charge of Pionex's international growth initiatives, including market expansion and go-to-market strategy. 2021–Present International Market Expansion – Expanded growth operations across Europe, LATAM, CIS, Arabic-speaking markets, and other regions through local teams, KOLs, affiliates, and business partnerships. 2024–2026 Strengthened Global Growth Strategy – Continued developing Pionex's international presence through localized growth initiatives, community programs, partnerships, and regional market development.

Experience

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  Other

  Pionex

  Director of Growth

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