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Sam Degaetano
Explore Sam Degaetano's career as Creative Director at BitStarz Casino, covering marketing and creative strategy.
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About
Sam Degaetano is a creative and marketing professional with the expertise of blending creative direction, branding strategy, digital marketing, and community management together. His experience covers various fields such as the field of iGaming, branding, campaigns, and digital products, mainly on how to put creative ideas into marketing campaigns. At present, Sam works as the Creative Director of BitStarz Casino & Cashy and is leading a multidisciplinary team of 25 people, which includes design, animation, copywriting, CRM, and social media. Along with his professional life, he has also involved himself in the world of entrepreneurship and ecological activities through his companies of Permanido and Żibel. Quick Facts about Sam Degaetano: Field Details Full Name Sam Degaetano Current Position Creative Director Current Company BitStarz Casino Industry iGaming, Creative, Marketing, Branding Location Sicily, Italy Professional Experience 10+ years across creative direction, marketing, branding, community management, and digital strategy Education BFA (Honours) in Digital Arts, University of Malta Previous Roles Marketing Consultant, Marketing & Community Manager, Brand and Campaign Manager, Marketing Executive Core Expertise Creative Direction, Brand Strategy, Digital Marketing, Brand Awareness, Community Management, Marketing Strategy, Business Development Specialized Areas Brand Development, Campaign Management, Creative Strategy, Community Growth, Digital Experience Current Focus Creative direction, brand development, and marketing leadership across BitStarz Casino and Cashy Languages English, Italian Certification Beginner's Guide to Agile in Jira Badge Career Overview of Sam Degaetano: Sam Degaetano has developed an interdisciplinary career in the fields of creative direction, marketing, branding, and community management, moving from marketing-related positions to senior positions in the iGaming industry. Among his professional experience, Sam worked for such companies as betFIRST, AvatarUX Studios, Garmmo, and Permanido. His responsibilities included formulating strategies for brands, executing marketing plans, managing the creative team, and handling various digital and community-related assignments. In October 2024, Sam began his professional journey with BitStarz Casino as Creative Director in the crypto iGaming industry. Timeline of Events / Career Highlights: Year Career Timeline 2014 Graduated from a BTEC Extended Diploma in Design Crafts, laying early foundations in art, design, and visual communication. 2015 Began studies for Digital Arts at the University of Malta, gaining experience in both digital creation and visual arts. 2017 Co-founded Żibel, an environmental project that revolves around the cleaning up of the seas and promoting environmental awareness in Malta. 2020 Served as Marketing Consultant for Garmmo, specializing in branding, marketing, digital channels, and business development. 2021 Worked as Marketing & Community Manager at AvatarUX Studios, specializing in community management, streaming projects, marketing, PR, SEO, and stakeholder relations. 2022 Founded Permanido in Sicily by combining agriculture, branding, and hospitality with an eco-farm project. 2023 Permanido was officially established as a regenerative eco-farmstay. 2024 Sam continues to be actively involved with Permanido, physically developing and operating the Sicilian farm while maintaining his remote technology and iGaming career. 2025–2026 Continues as Creative Director at BitStarz Casino, contributing to creative strategy, brand development, and marketing initiatives within the iGaming and crypto casino sector.
Experience
Creative Director
Oct 2024 to Present
Leads creative direction for branding, visuals, and campaign assets
Other
Permanido
Oct 2022 to Oct 2024
Co-Founder
Other
AvatarUX Studios
Nov 2021 to Mar 2024
Marketing & Community Manager
Other
betFIRST
Dec 2020 to Jul 2021
Brand and Campaign Manager
Other
betFIRST
Jan 2020 to Dec 2020
Marketing Executive
Other
Garmmo
Jan 2020 to Oct 2024
Marketing Consultant
FAQs
- Sam Degaetano is a creative and marketing professional who is the Creative Director at BitStarz Casino and has experience in branding, digital marketing, community management, and creative strategy.