MoonPay Partners with Ripple for Seamless XRP Buying and Storage in-App
Anjali Belgaumkar16 Oct 20242 min read
MoonPay recently announced a partnership with Ripple, allowing users to buy, manage, and store XRP directly through the MoonPay app. This integration also marks the launch of RLUSD, Ripple’s dollar-pegged stablecoin, which Ripple Labs developed in collaboration with platforms like Uphold, Bitstamp, Bitso, Independent Reserve, CoinMENA, and Bullish.
MoonPay wrote on X,
“In partnership with @Ripple , you can now buy, store, and manage your $XRP directly within your MoonPay account. Whether you’re a new recruit or a loyal soldier, welcome home.”
In an interview with The Paul Barron Network, MoonPay CEO Ivan Soto-Wright stressed MoonPay’s dedication to simplifying crypto adoption by reducing the friction involved in onboarding new users. The primary goal is to make crypto wallets as accessible and user-friendly as traditional bank accounts. MoonPay aims to offer a seamless experience for users, allowing them to easily move funds into their wallets with minimal hassle.
Streamlining Crypto Onboarding and Enhancing User Experience
One of MoonPay’s innovations is a “one-tap” process, especially for returning customers who have already completed the Know Your Customer (KYC) process. Although onboarding might involve initial steps like KYC and biometric ID verification, this process streamlines future transactions.
Soto-Wright compares this approach to the early days of PayPal, which was initially challenging but evolved into a highly trusted platform. MoonPay’s streamlined experience seeks to bring similar ease and trust to the crypto ecosystem, preparing it for broader adoption by 2025.
He added that 2024 has been a breakthrough year for MoonPay’s product development. “We essentially revamped all our existing products, rebuilding them from scratch to ensure a top-notch user experience,” he explained. The goal was to create a seamless and polished interface, much like Apple Pay, to make the platform intuitive and free of glitches.
