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Will GameStop Buy Bitcoin Just Like Strategy? Crypto Market Reacts

Elena R14 Feb 20255 min read

Strategy (previously, MicroStrategy), the public company with the largest Bitcoin holdings, has been making bold moves in the crypto space. With 478,740 BTC under its belt, the company has cemented itself as a major force in the Bitcoin market. While it first started buying in 2020, it ramped up its strategy in 2024, adding a staggering 257,259 BTC last year alone.

Recently, it openly called for top companies, even Microsoft, to follow its Bitcoin playbook. And here’s where things get interesting. Rumors are swirling that GameStop could be the next big name to adopt this strategy.

The market is already reacting, and investors are paying close attention. Here’s what’s happening and why it matters.

Bitcoin Buzz Boosts GameStop Stock

On February 8, GameStop CEO Ryan Cohen published a photo, which shows him standing beside Strategy co-founder Michael Saylor Michael Saylor at microstrategy Michael Saylor is an American technology entrepreneur who leads enterprise software development and serves as a top supporter of Bitcoin adoption for businesses. As MicroStrategy's co-founder and executive chairman, he created corporate interest in digital assets through his development of Bitcoin investment methods, institutional Bitcoin adoption strategies, and corporate Bitcoin treasury management systems. Quick Facts: Category Details Full Name Michael J. Saylor Born February 4, 1965 (Lincoln, Nebraska, U.S.) Nationality American Profession Entrepreneur, Executive Chairman of Strategy (formerly MicroStrategy) Political Role None; focuses on Bitcoin Advocacy and corporate treasury policy. Crypto Stance Maximalist & Institutional Architect: Promotes Bitcoin as "Digital Energy" and the ultimate global reserve asset. Career Overview: Michael Saylor is best known as the co-founder and long-time leader of MicroStrategy, one of the earliest enterprise analytics software companies to list on the NASDAQ. In 2020, he transformed the company’s financial strategy by converting corporate reserves into Bitcoin, which made MicroStrategy the biggest publicly traded company that owns Bitcoin. The move positioned Saylor as a leading voice in institutional cryptocurrency adoption, which affected corporate treasury management practices, digital asset investment methods, and market perceptions of Bitcoin as a permanent value storage asset. Career Timeline: 1989 – Business Beginnings: Co-founded MicroStrategy with Sanju Bansal. Focused on data analytics and BI software. 1998 – Public Expansion: MicroStrategy went public on NASDAQ. Expanded analytics to global clients. 2000 – Market Setback: Faced dot-com accounting scrutiny. Rebuilt enterprise software business. 2010 – Data Leadership: Established MicroStrategy as a major BI provider for enterprises and governments. 2020 – Bitcoin Strategy: Launched corporate Bitcoin treasury. Converted reserves to BTC. 2021 – Bitcoin Advocacy: Promoted institutional BTC adoption to execs, funds, and banks. 2022 – Leadership Shift: Stepped down as CEO. Became Executive Chairman, focused on Bitcoin. 2023–2024 – BTC Expansion: Grew holdings via debt, notes, and equity to boost reserves. [email protected] EntrepreneurCrypto and Blockchain ExpertAuthor

Following the buzz, GameStop’s stock (GME) saw a sharp increase. On February 10, the first trading day after the post, GME jumped 6.31%. The rally continued on February 11, briefly pushing the price up to $27.76. Today, GME has gained another 2.25%, adding to investor excitement.

GameStop’s Crypto History

GameStop was once actively involved in the Web3 space, even launching its own NFT marketplace. However, due to regulatory challenges, the company was forced to shut down its crypto ventures last year.

Now, the situation may be changing. In late 2024, the U.S. political landscape shifted in favor of crypto when pro-crypto leader Donald Trump Donald Trump Donald J. Trump is a US-based business tycoon, pro-crypto politician, and 47th (present) President of the United States. He comprehends the significance and needs of the modern fintech world, and people look up to him as a dominant pro-crypto politician. Once doubtful about Bitcoin's dominance, he said in a tweet in 2019, “I am not a fan of Bitcoin", but now has a significant amount of cryptocurrency holdings in his pool. He has also signed an Executive Order to establish a Strategic Bitcoin Reserve, which highlights his commitment to the future of cryptocurrency. Quick Facts Full name Donald John Trump Birth 14-06-1946, New York, United States Nationality American Education BS from the University of Pennsylvania Famous For Business, Politics Donald Trump - Career Highlights & Events 2016 – Elected as the 45th President of the United States from the Republican Party. 2017 – Signed the Tax Cuts and Jobs Act, impacting investment environments 2019 – Slammed crypto king Bitcoin on X, calls it "not money". 2025 – A gala party was hosted by him for the top 220 Trump meme coin holders. President defeated Kamala Harris, whose administration had been more skeptical of digital assets. If GameStop is considering a return to crypto, the expected regulatory clarity under the Trump administration could be a major factor in its decision.

The Meme Stock Factor

GameStop is widely known as a meme stock, meaning its price is often influenced by online discussions and retail investor enthusiasm.

At the start of this week, GME was trading at $25.50. Over the past five days, the stock has risen 5.57%, including a 1.35% increase in the last 24 hours. As of now, GME stands at $26.34, with investors closely watching for further developments.

Never Miss a Beat in the Crypto World!

Stay ahead with breaking news, expert analysis, and real-time updates on the latest trends in Bitcoin, altcoins, DeFi, NFTs, and more.

If history has taught us anything, it’s that GameStop thrives on surprises. Whether Bitcoin is next remains to be seen, but the market is already reacting.

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Elena R

Author

Elena is an expert in technical analysis and risk management in cryptocurrency market. She has 10+year experience in writing - accordingly she is avid journalists with a passion towards researching new insights coming into crypto erena.

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