SiGMA AMERICAS 2024

A GLOBAL LEADER A growing beacon for enterprise, Latin America’s opportunities hallmark its place in the global gaming industry as one of incredible promise. With regulated markets enjoying fast growth and newly emerging ones eyeing future potential – SiGMA America’s first event for the market is perfectly timed to connect its wide-reaching network in the West with LatAm’s leading suppliers, operators, and affiliates. THE NEXT BIG MARKET Standing on the precipice of opportunity, Brazil – the biggest and most populous region in Latin America – is poised for success. While regulations for land-based and online gaming are still being revised by the Senate, the iGaming market looks set to grow to around 2.6 billion over the next 5 years for this nation of sports lovers. • In 2018, Brazil’s Ministry of Economy entered into a 4 year plan to create a competitive market for online and land-based sports betting. The plan runs alongside a federal law passed in the same year which recognised fixed-odds betting as a legitimate lottery activity. • In February 2022, lawmakers passed a new bill, with Brazil’s Chamber of Deputies voting in favour of regulating online and land-based gaming – thus setting the framework for the potential launch of a newly regulated market. The bill will still need to make its way through the Senate before being signed into law. • Up to 31 land-based casino resorts were authorised on February 23rd, with additional licences offered for riverboats and cruise ships. • According to Statistica’s 2022 survey, football is the most popular sport amongst Brazilian bettors, followed by basketball, esports, and poker – while MMA rounds off the top 5.